Last updated: 25 August 2026

Sofa Guys UK respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website, contact us, make an enquiry or use our services.

1. Who We Are

Sofa Guys UK provides sofas, furniture and related products and services to customers in the UK.

For the purposes of UK data protection law, Sofa Guys UK is responsible for the personal information collected through this website and through our interactions with customers.

If you have any questions about this Privacy Policy or how your personal information is handled, please contact us using the contact details provided on our website.

2. Information We May Collect

We may collect personal information that you provide directly to us, including:

• Your name

• Email address

• Telephone number

• Address or location, where relevant

• Information submitted through website contact or enquiry forms

• Details about the products or services you are interested in

• Information you provide when communicating with us by telephone, email, SMS, social media or other messaging services

• Order, delivery or customer service information, where applicable

We may also automatically collect certain technical information when you use our website, such as:

• IP address

• Browser type and version

• Device type

• Pages visited

• Time spent on the website

• Referring website or source

• General website usage and interaction data

3. How We Use Your Information

We may use your personal information to:

• Respond to enquiries and requests

• Provide information about our products and services

• Process and manage orders or customer requests

• Arrange deliveries, appointments or other services where applicable

• Contact you regarding an existing enquiry, order or service

• Provide customer support

• Improve our website, products and services

• Maintain the security and functionality of our website

• Keep appropriate business and customer records

• Comply with our legal and regulatory obligations

• Send marketing communications where we have your consent or are otherwise permitted to do so by law

4. Our Legal Basis for Processing Your Information

Under UK data protection law, we must have a lawful basis for processing your personal information.

Depending on the circumstances, we may process your information because:

• It is necessary to respond to your request or fulfil a contract with you

• We have a legitimate business interest in responding to enquiries, operating our business and improving our services

• You have given us consent

• We are required to process the information to comply with a legal obligation

Where we rely on consent, you can withdraw your consent at any time.

5. Contact Forms and Enquiries

When you submit an enquiry through our website, we may collect the information entered into the form so that we can respond to you and provide the information or service you have requested.

Your enquiry details may be stored within our website, customer relationship management system or other business systems used to manage enquiries and customer communications.

6. Cookies and Website Analytics

Our website may use cookies and similar technologies to help the website function correctly, understand how visitors use the website and improve the user experience.

Some cookies may be essential for the operation of the website, while others may be used for analytics, functionality or marketing purposes.

Where required by law, non-essential cookies will only be used with your consent.

You can manage or disable cookies through your browser settings and, where available, through the cookie consent controls displayed on our website.

7. Sharing Your Information

We do not sell your personal information.

We may share personal information with trusted third parties where necessary to operate our business or provide our services. These may include:

• Website and hosting providers

• Customer relationship management and communications providers

• Email and SMS service providers

• Analytics and website performance providers

• Payment providers, where applicable

• Delivery or fulfilment providers, where applicable

• Professional advisers such as accountants or legal advisers

• Government bodies, regulators or law enforcement agencies where required by law

Where third-party providers process personal information on our behalf, we take reasonable steps to ensure that appropriate data protection safeguards are in place.

8. How Long We Keep Your Information

We only retain personal information for as long as reasonably necessary for the purpose for which it was collected, including satisfying legal, accounting and reporting requirements.

The appropriate retention period may depend on the type of information, the reason it was collected and any legal obligations that apply.

9. Keeping Your Information Secure

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

10. International Data Transfers

Some of the technology providers we use may process or store information outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate steps to ensure that the information receives a level of protection consistent with applicable UK data protection laws.

11. Your Data Protection Rights

Under UK data protection law, you may have rights including the right to:

• Request access to the personal information we hold about you

• Request correction of inaccurate or incomplete information

• Request deletion of your personal information in certain circumstances

• Request restriction of how your information is processed

• Object to certain types of processing

• Request transfer of your information in certain circumstances

• Withdraw consent where processing is based on consent

These rights are subject to certain legal limitations and exemptions.

To exercise any of these rights, please contact us using the contact details available on our website.

12. Marketing Communications

Where you have agreed to receive marketing communications, or where we are otherwise permitted to contact you under applicable law, we may send information about products, services, offers or other relevant updates.

You can opt out of marketing communications at any time by using the unsubscribe option provided in the communication or by contacting us.

13. Third-Party Websites

Our website may contain links to websites operated by third parties.

We are not responsible for the privacy practices or content of external websites. We recommend reviewing the privacy policy of any third-party website you visit.

14. Children's Privacy

Our website and services are not intended to collect personal information from children.

If we become aware that personal information relating to a child has been collected inappropriately, we will take reasonable steps to delete it.

15. Complaints

If you have concerns about how we handle your personal information, please contact us first so that we have an opportunity to address your concerns.

You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's independent regulator for data protection.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, services, business practices or legal requirements.

Any updated version will be published on this page and the "Last updated" date will be revised accordingly.

17. Contact Us

If you have any questions about this Privacy Policy, your personal information or your data protection rights, please contact Sofa Guys UK using the contact details provided on our website.